Azoulay Advisory

Senior Digital Strategy · Luxury & Premium Brands

I diagnose, define, and direct.

Senior e-commerce and digital marketing strategist with nine years driving performance for luxury and premium brands. Data-led, commercially focused, and built around one thing: results that hold up in the numbers.

Let's talkView services

9+

Years' experience

Selected Clients

LVMH · Relais & Châteaux · Deadsea Dream

How I work

Four moves, in order.

  1. 01 Diagnose

    Audit the platform, campaigns and customer journey to understand where performance is being lost and why. Separate the real issue from the symptom.

  2. 02 Define

    Turn the findings into a clear strategic roadmap, prioritising the changes with the greatest business impact and setting the KPIs that will measure success.

  3. 03 Direct

    Translate strategy into actionable briefs and guide developers, agencies and CRM teams through delivery, making sure execution stays aligned with the objective.

  4. 04 Optimize

    Monitor performance once the work is live, analyse what is and isn't working, and use those insights to refine the strategy and identify the next opportunities.

Core services

Where I'm brought in.

E-Commerce Strategy

Find the revenue your funnel is losing, and the order to fix it in.

Digital Marketing

Make your marketing spend work harder, and acquire customers worth more.

Go-to-Market

Enter a new market without learning it the expensive way.

CRM & Retention

Keep the high-value customers you already paid to acquire.

Who I work with

For brands that don't want to rely on guesswork.

From new launches to established businesses, I work with brands looking to build, improve or scale their digital presence, with particular experience in luxury and premium.

More about Lorella →